Career in Digital Marketing

Inspired by 1st DigitalDeepak Internship Program 2 - Session 1

https://digitaldeepak.com/

Digital Marketing is when we empower our marketing efforts with technology. This gives us power in terms of precision, quantification and speed. Since the world has traversed from OOH culture to mobile screen culture it becomes very important to master the techniques because of this technological shift. The world of marketing is everlasting as the needs will arise, be created and the products have to be innovated to find an answer to those needs. We will always need better way of communicating which will change with time as the consumer behavior evolves with time. It says aloud that Digital Marketing as an opportunity will always stay. This helps enhancing the effectiveness of each component and hence is worth trying.

The art of using all the methods of digital marketing available, in such a way that each digital channel complements the other to help achieve objective in terms of revenue or other key metrics, this is referred ad Integrated Digital Marketing.

To find success in this vast market we need clarity of our dream which further can be strategically targeted towards specific time bound goals targeting attainable milestones. I have started this journey primarily to master Digital Marketing which can help me evolving into one of the best Marketeer. To be able to achieve one has to have great communication skills and be a gold standard salesperson. It is said “All is well when you sell, sell and sell J”. Do you have a clear reason before you start this journey… it can be “1 Cr. in 1000 days”.

To decide on a clear objective according to the opportunities available in the world we must understand money related dynamics – one of the very important aspect is understanding world economics. This helps us to understand the great opportunity ahead and the attitude we must develop. The world economic trend is a clear mirror. Some of the key aspects. The world economy grow with increasing average age in a country as spends grow but it declines after average 50 years age. India is in a great shape as the average age of the Indians is 28 years. We are always skeptical on being in debt but on a bigger scale it creates money. When people start paying debts it causes deflation. Recession is always worrisome but a brighter side is that it filters out, companies with strong fundamentals stay as people pay for value and it’s not driven by temporary fad.

The biggest need is communicating effectively to others and to oneself internally, most of the leaders have achieved their position in life because they were able to communicate effectively. Here we require to understand our passion and with gathering information attain proficiency else it will become a time waster. We become proficient by learning and communicating to the external world. Here we need to understand and decide our specific niche in the ever-expanding market and provide solution to the consumers.

Million dollar question is how do we decide our niche...? We tend to be lost in lot of options but we can categorize niches broadly in 3 types – Money, Health and Relationship. Once we choose any one out of these, we must study the different needs of the market in that specific niche. This can be done in combination of ways like – thinking deep about our passion and relating it to market need, talking to consumers, studying keyword relevance and also looking into reviews to understand opportunities in the market.

Once we are clear about the niche where we want to create a difference… we must give reasons to audience to follow us. This comes from creating oneself as a brand – Personal Branding. We must devote planned time, money and energy is building self-brand, this is because content without an audience/consumer is of no use. Fear of sounding average stops us from going in public, but the key is to remember that no one is born perfect. It’s about sharpening the saw. A key to create effective personal brand is being original, we are best when we are ourselves. Golden Rule: Create more and more content and publish it in different forms and different platforms to own bigger space.

Once we are able to create our personal branding in a sharply specified niche… like… healthy food, personal relationship advice, etc., you start creating your own loyal followers. People always want to hear from someone with whom they can relate to or through who they can find answers. This can lead in getting you a job, starting a business and start consulting. This can be done by writing blogs, publishing videos and becoming a public speaker

It’s about how we create value for the people so that build trust and then graduate them to the next level in the funnel to a loyalist and then to brand ambassador. If we can get one lac people at the top of the funnel to get 1000 people at the bottom and create benefit for them who pay us 10,000 INR, the total earning potential becomes 1 Crore INR J. Isn’t it cool!