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"Itching to start a Food Business - Be a Golipreneur!"

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  "Itching to Start a Food Business..? Indian QSR is growing at a Jet speed..!!! Start Your Entrepreneurial Journey at an extremely affordable investment with a team of passionate professionals helping you set it up..." •         Food Service Industry is one of the most vibrant industry in India. Although predominantly unorganized, with the advent of foreign and Indian restaurant chains, the organized market is expanding at a mind-blowing speed. •       India being a country rich with diversity and traditions, food is of great significance in religions and cultures and ethnic Indian food has been appreciated in India as well in foreign countries. •       Over the years, the food culture has changed drastically and the millennials who make up for 34% of the population, spend more on eating out •        Indian consumers do not shy out on experimenting with different Indian as well foreign cuisines, however ethnic Indian cuisines such as Bi

Know Your Customer - The Customer Avatar

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Inspired by DigitalDeepak Internship Program 2 - Session 2 https://digitaldeepak.com/ Nobody have ever learnt swimming by just reading books… leave alone being a trainer. One of the important learning from this internship session is that we need to do it after we learn and then we can teach and lead. "I recollect one activity when I started my sales career about a decade earlier, then I was based out of Kolkata. I was a Department manager of a Consumer durable department of a hyper retail store in one of the very successful company. After receiving the target for a big campaign of 4 days, we were jittery and it seemed as if being asked to climb Mount Everest. It was 3 days for the campaign to start. Recollecting all my positive energies, with my team of 5 people we set some SMART steps to approach and conquer our goal." Affirm and pen down that we are going to beat the target of 1.45 Cr. by achieving 1.75 Cr.every morning after we got out of o

Career in Digital Marketing

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Inspired by 1st DigitalDeepak Internship Program 2 - Session 1 https://digitaldeepak.com/ Digital Marketing is when we empower our marketing efforts with technology. This gives us power in terms of precision, quantification and speed. Since the world has traversed from OOH culture to mobile screen culture it becomes very important to master the techniques because of this technological shift. The world of marketing is everlasting as the needs will arise, be created and the products have to be innovated to find an answer to those needs. We will always need better way of communicating which will change with time as the consumer behavior evolves with time. It says aloud that Digital Marketing as an opportunity will always stay. This helps enhancing the effectiveness of each component and hence is worth trying. The art of using all the methods of digital marketing available, in such a way that each digital channel complements the other to help achieve objective in ter