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Inspired by DigitalDeepak Internship Program 2 - Session 2 https://digitaldeepak.com/ Nobody have ever learnt swimming by just reading books… leave alone being a trainer. One of the important learning from this internship session is that we need to do it after we learn and then we can teach and lead. "I recollect one activity when I started my sales career about a decade earlier, then I was based out of Kolkata. I was a Department manager of a Consumer durable department of a hyper retail store in one of the very successful company. After receiving the target for a big campaign of 4 days, we were jittery and it seemed as if being asked to climb Mount Everest. It was 3 days for the campaign to start. Recollecting all my positive energies, with my team of 5 people we set some SMART steps to approach and conquer our goal." Affirm and pen down that we are going to beat the target of 1.45 Cr. by achieving 1.75 Cr.every morning after we got out of o...

Inspired by 1st DigitalDeepak Internship Program 2 - Session 1 https://digitaldeepak.com/ Digital Marketing is when we empower our marketing efforts with technology. This gives us power in terms of precision, quantification and speed. Since the world has traversed from OOH culture to mobile screen culture it becomes very important to master the techniques because of this technological shift. The world of marketing is everlasting as the needs will arise, be created and the products have to be innovated to find an answer to those needs. We will always need better way of communicating which will change with time as the consumer behavior evolves with time. It says aloud that Digital Marketing as an opportunity will always stay. This helps enhancing the effectiveness of each component and hence is worth trying. The art of using all the methods of digital marketing available, in such a way that each digital channel complements the other to help achieve objective in ter...